Calculate your Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) for subscription-based businesses. Essential SaaS metrics for growth tracking.
A subscription revenue MRR/ARR calculator computes Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) for subscription businesses based on customer count, pricing tiers, churn rate, and new customer acquisition. MRR = sum of all monthly subscription revenues, ARR = MRR × 12. Tracks key subscription metrics: new MRR (from new customers), expansion MRR (upgrades), contraction MRR (downgrades), churned MRR (cancellations), and net new MRR (growth). Essential for SaaS businesses, membership sites, subscription boxes, and any recurring revenue model measuring business health, tracking growth, and projecting future revenue.
Measure business health with standardized metrics investors understand: $50k MRR growing 10% monthly demonstrates strong business momentum, while flat or declining MRR signals problems. Identify growth levers: if new MRR $15k monthly but churned MRR $12k, net growth only $3k—focus on retention rather than acquisition. Value business accurately: SaaS companies typically valued at 5-10x ARR (profitable) or 3-5x ARR (growth-stage), so $600k ARR business worth $3M-6M. Track growth rate: 5% monthly MRR growth = 80% annual growth rate (compounding), benchmark for venture-backed startups. Forecast revenue: with current MRR, churn rate, and acquisition rate, project revenue 12-24 months forward for planning and goal setting. Segment by plan: track MRR by pricing tier to understand which packages drive revenue, upgrade patterns, and customer preferences.
Enter starting MRR or calculate from customer count and pricing: if 200 customers at $50/month + 50 customers at $100/month = $15,000 MRR ($180k ARR). Add monthly metrics: new customers acquired, average revenue per new customer, customers churned, churned MRR, upgrades/downgrades. Calculator shows: ending MRR, net new MRR (growth), MRR growth rate percentage, ARR, and projected MRR over 12 months. Track components: New MRR (customer growth), Expansion MRR (existing customers upgrading/buying more—should be 20-40% of total growth), Contraction MRR (downgrades—minimize this), Churned MRR (cancellations—keep under 5% monthly). Calculate key ratios: LTV:CAC (lifetime value to customer acquisition cost—target 3:1 or better), quick ratio (growth/churn—target >4), net revenue retention (should exceed 100% with expansion).
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Common questions about subscription revenue calculator (mrr/arr)